The BriefWhy Fountain Came To Us
Cerebos wanted to put a stop to the relentless price war and wanted to build their Fountain brand on more than just price. So they asked us to come up with a campaign that excited the retailers, drove loyalty, continued to build on the brands image and most importantly drove brand volume at full price.
And that is exactly what we did. We achieved all of these things, in an innovative way. We took a low involvement (traditionally very boring) category - SAUCE - and we squeezed some FUN and EXCITEMENT into it.