What We Created For The Campaign
After extensive research on the insights and attitudes of coffee consumers a few key points became clear: the category was cluttered and difficult to shop. This impacted conversion for consumers shopping the category.
We developed a more enticing, shopper friendly fixture, using priming techniques to bring the coffee to life.
Aisle fins & header cards with enticing coffee imagery for each coffee type (fresh, capsule, café style & instant), made it easier for shoppers to gravitate towards the right coffee blend for them.
We created colour-coded coffee types supported by educational messages on aisle fins as well as shelf strips to simply the shopping experience.